Abhishek in three characters

In Dutch consumer electronics company Philips' new commercial for its male grooming Katrina Kai, actor John Abraham's clones wrap their faces in different varieties of facial hair. In Idea Cellular's advertisements for its 3G services, Abhishek Bachchan appears in three roles, one for a generation of mobile technology, perhaps. Indian viewers, long used to their favourite film stars in double roles or triple roles, are now getting the same treatment from advertisers.
Yet othe other side, consumers are being watching that with clones of brand ambassadors in one campaign. Whether it's Priyanka Chopra for Samsung, Abhishek Bachchan for Idea or John Abraham for Yamaha and Philips, it seems one character is just not good enough. Brand expert Harish Bijoor calls it an effort to editorialize advertising. Using one celebrity over different innoviative has a value than doing the tried and tested. It is able to strike a deeper emotional connect with the new-age consumer.

Advertising filmmaker Prahlad Kakkar says it reflects the need for brands to reach out to diverse facets of the consumer. "These ads say that you can choose how you want to interact with the product. For instance, someone could be gay, straight, metro sexual or anything else. Point is that there are different interpretations shown by using the same character," he says. And it's working. Samsung, Philips and Yamaha say the commercials boosted their sales.Philips says its male grooming kit has been flying off the shelves since the 'Who U Gonna Be Today' television ad was first aired.

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Genelia turns down Bol Bachchan

His status for over crowding his movies with top listed and enterprise completely male oriented movies has paid off for the most part for flawless Bollywood filmmaker Rohit Shetty. But, with the latest twist of events Rohit might have to go back over this modus operandi that has often won him critical appreciation. According to the reports it has been said thatthe leading heroine in his upcoming production titled Bol Bachchan, Genelia D'Souza, felt unimportant in the Ajay Devgn and Abhishek Bachchan starrer and so, turned down the offer.
According to the grapevine, the maker of comedy films Rohit Shetty was rather shocked by the actress's opting out and made every possible effort to convince her to do the film. However, Genelia, who was to portray Bindiya Goswami's character in the original, was obstinate about not going ahead with the project anymore. A source clarified that while Rohit has had to return to cast another actress, his losses are not much as the movie has not yet gone on floors.

The source also said that if shooting was in course of action, Rohit Shetty would have to re-shoot with Genelia's substitute, which in turn would have increased the cost of the movie in every manner.At least now, producers Ashtavinayak will not have to put up with a opening in their pocket. It was a good chance for Genelia to opt out before the movie went on floors. When asked why she refused to do the movie, one of the source close to her mentioned that the actress read the script and while reading it she felt that she didn't have a very important character to play in Bol Bachchan. However, a buddy of Genelia came to her justification and rubbished these claims.

Source close to her said that her shooting dates are clashing with Navdeep Singh's movie, featuring Abhay Deol. With Genelia giving up her character in the flick, the film fraternity is already abuzz with assumption about her possible substitute. And it appears that actress Prachi Desai is the most likely in the wish list.It has been revealed that Rohit Shetty approached Prachi and she has given her nod to do the film but both Genelia and Prachi were unavailable to. comment


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Abhishek to cast opposite a new girl in his next

Today’s buzz is that Bollywood cool dude Abhishek Bachchan's forthcoming film is in search of its leading heroine. Previously it has been heard that noted South Indian director Puri Jagannath has roped in Abhishek Bachchan for his upcoming film titled 'The Businessman'. The filmmaker, who few days back bring together success with his movie 'Bbuddah Hoga Terra Baap' featuring Amitabh Bachchan in the lead character, was said to have requested by Big B's beta Abhishek to direct him for a film.
'The Businessman' will be a bilingual film to be made in Hindi as well as Telugu version and will be produced by Abhishek under his AB Corporation banner. While Singham female lead Kajal Agarwal will portray the female lead opposite Mahesh Babu in the Telugu edition, Puri Jagannath is looking for a new face to pair up with Abhishek for Hindi version.By the way, Kajal was supposed to enact the female lead in both the Hindi and Telugu versions. However, since Kajal is making her debut into

the Bollywood through Singham opposite Ajay Devgan and she had already become a known face now, Puri wanted that a new heroine should work with Ajay.According to the sources it has been revealed that both the versions are not being shot at the same time but the Telugu version is most likely to begin in September. We have to wait and watch that who’s gonna be the luckiest one to act opposite the style icon Abhishek Bachchan.Players, a Abbas-Mustan directed movie will have Abhishek in the lead role, roped in opposite Bipasha Basu.

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Abhishek glared away the show

The quick foretaste of choreographer Vaibhavi Merchant’s dance and music composition, Taj Express, was a pork around happiness come true.On a slightly showery Sunday, Bollywood big celebrities who don’t even make that contact were under the same roof of the ritzy Bhabha auditorium at the Tata NCPA complex.Decent quality wine and harder spirits were served before the show which started half an hour late. And the show itself was impressive. Indeed not the descriptive line moving around a young man’s search for love with a woman who’s in love with a caddish kind, a tourist guide.
The first row was engaged by Yash Chopra and Pam Chopra, right next to Rani Mukherjee’s father. They weren’t exactly talking away non-stop. The atmosphere was cool enough. Rani as usual looked stunning with light make-up, a black dress and an unusually friendly thoughts. She pounded around, making sure that all were seated in the right rows and looked after. Vaibhavi Merchant, the ace choreographer and Rani are good friends.The big star Abhishek Bachchan glared away in a tight fitting jacket, said hello to alienated friend Rani Mukherjee, but hung around with veteran actress Waheeda Rehman, in the interval. Sonam Kapoor best-dressed in the crowd, was sportingly introducing newcomer Shraddha Kapoor.

Band Baaja Baraat fame Anushka Sharma kept a distance from his co-star Ranveer Singh. No one paid him any kind of attention. Ranveer although tried to catch the eyes of Farah Khan who immediately turned around. Is Ranveer so much irritating. It is also heard that Abhishek Bachchan and John Abraham will be seen working together once again in Dostana 2.

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Bachchan parivaar gets shocked

It was a Sunday sundown the Bachchans won't fail to remember in a urgency it's most likely left them as shocked as the picture we jott infront of you all of what happened.It was meant to be a khandani outing Amitabh, Aishwarya and Abhishek Bachchan attending a rather high profile musical play prearranged at the NCPA. But in the end it was only papa-to-be Abhishek Bachchan who made it, only to be rabbled by a crowd of crazy fans and media who had grown all the time more intolerant with every fleeting moment.

But while Abhishek did manage a delayed entry, to everyone's disenchantment, Amitabh Bachchan and his darling bahu didn't make it. As it appears, they decided on a change of preparation at the last moment and stayed home after an even more harried gathering of fans outside ‘Jalsa’ grew so uncontainable that police had to use force to separate them.The crowd had been getting annoyed since early evening to take a look of the Bachchans, especially the mom-to-be Aishwarya. The police action however,

completely altered the mood of the evening.Horror-struck at the inopportune turn of events, Amitabh Bachchan quickly tweeted his regret saying that he is apologised to all the fans that came to Jalsa this evening and got sorted out by the police. Actually, the huge rush was getting controlled. Big B at the same time also showed his gratitude to Mr Bhagat and Mumbai Police for their immediate action. Abhishek Bachchan will be soon seen in Abbas-Mustan directed Players opposite Bipasha Basu.

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Abhishek eager to work with Puri

Bollywood filmstar turned producer Abhishek Bachchan is delighted with the way Puri directed his father Amitabh Bachchan’s ‘Bbuddah Hoga Tera Baap’. Being the co-producer of the recent release, Abhishek Bachchan is somewhat impressed by the way Puri has directed the project and is thinking of making a sequel to it.But before the concluding decision about the sequel could be made, Dum Maaro Dum star has already signed a movie called ‘The Businessman’ that will be intended for by Puri and is quite raring to go to work on it.

The Bollywood movie is already being made in Telugu with Mahesh Babu in the lead and as Abhishek heard the story he was quite impressed with it and wanted to start working on it. The female lead of the Telugu version is Kajal Agrawal, however the Hindi version is yet to get its other actors on board.On the other hand, the Bachchans boycotted IIFA, Bachchan’s Bbuddah Hoga Terra Baap veteran actress Hema Malini used the raised area to divulge the first look of her movie Tell Me O Kkhuda.

It’s almost like Amitabh Bachchan approaching an Abhishek Bachchan featured because Abhishek does not have the weapons to get a lot of gazing eyes on his own.Hema Malini on the other side undoubtedly appears to have taken the indication from Amitabh to promote her not-so-popular daughter Esha. Few days ago, Hema even went on from being a producer to the filmmaker of Tell Me O Kkhuda. While, the accurate release date has not been finalized as yet, Hema is trying her best to make sure that she makes every possible effort to rope in Esha in the movie and make it a superhit film.

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Abhi-John to work together

Since the fortune of Dostana's second version is still wobbly, the lead jodi Abhishek Bachchan and John Abraham has decided to stop waiting for it and move ahead to other assignments. If all the things fall on the right place they will come together in the sequel of Kaante along with actor Arjun Rampal and Bobby Deol.A source disclose the whole matter mentioning that Abhishek and John's great chemistry in Dostana made them studded with a lot of fans. Both Bollywood heartthrobs are very fond of each other. They were looking forward to work again in the second series of the movie and as a result didn't sign any other films.

But since Dostana 2 isn't most likely happening, they have decided to accomplish their other jobs. Both John and Abhishek keenly desired to do another contract and Kaante 2 fitted the bill flawlessly. They have heard the content of the film and given their nod but the official declaration is yet to be made. The source added further that this project as learnt will be directed by a Hollywood filmmaker Chuck Russel who directed films like Mask and The Scorpion King and will be shot in South Africa.

Producer Shabbir Boxwala clarified by saying that the movie is in a very rough phase at the moment. And that they are looking forward to put it together. About casting Shabbir do mentioned that they have not approached Abhishek Bachchan and John Abraham. Arjun and Bobby are his close buddies, so he had a normal discussion with them regarding the film. But on the official front nobody has been approached as yet. So guys, we have to wait to see the crispy pairing of John and Abhishek in Kaante 2 until the matter settles down.

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