Yet othe other side, consumers are being watching that with clones of brand ambassadors in one campaign. Whether it's Priyanka Chopra for Samsung, Abhishek Bachchan for Idea or John Abraham for Yamaha and Philips, it seems one character is just not good enough. Brand expert Harish Bijoor calls it an effort to editorialize advertising. Using one celebrity over different innoviative has a value than doing the tried and tested. It is able to strike a deeper emotional connect with the new-age consumer.Advertising filmmaker Prahlad Kakkar says it reflects the need for brands to reach out to diverse facets of the consumer. "These ads say that you can choose how you want to interact with the product. For instance, someone could be gay, straight, metro sexual or anything else. Point is that there are different interpretations shown by using the same character," he says. And it's working. Samsung, Philips and Yamaha say the commercials boosted their sales.Philips says its male grooming kit has been flying off the shelves since the 'Who U Gonna Be Today' television ad was first aired.
Know more about your favourite celebrities. Read Abhishek Bachchan horoscope.
According to the grapevine, the maker of comedy films Rohit Shetty was rather shocked by the actress's opting out and made every possible effort to convince her to do the film. However, Genelia, who was to portray
'The Businessman' will be a bilingual film to be made in Hindi as well as Telugu version and will be produced by Abhishek under his AB Corporation banner. While Singham female lead Kajal Agarwal will portray the female lead opposite Mahesh Babu in the Telugu edition, Puri Jagannath is looking for a new face to pair up with Abhishek for Hindi version.By the way, Kajal was supposed to enact the female lead in both the Hindi and Telugu versions. However, since Kajal is making her debut into
The Bollywood movie is already being made in Telugu with Mahesh Babu in the lead and as Abhishek heard the story he was quite impressed with it and wanted to start working on it. The female lead of the Telugu version is Kajal Agrawal, however the Hindi version is yet to get its other actors on board.On the other hand, the Bachchans boycotted 

Indian movie-watchers have surrendered to the power of New Zealand’s picturesque seduction various times earlier and it is not shocking that filmmaker, jodi Abbas-Mustanand Viacom18 Motion Pictures selected the divergent urban landscape of New Zealand’s Wellington and Auckland for the renowned car chases in the Official remake of the Hollywood Classic, ‘The Italian Job’ for their flick Players. On his first visit to a live Bollywood movie set, stimulation was spread as New Zealand Prime Minister Rt Hon.
Abhishek will not be taking any paternity leave from the shoot of his forthcoming project Bol Bachchan, but since he will be shooting in the city, he’s not excessively worried. The star said that he will be with Aishwarya when she delivers the baby. Abhishek like other parents wishes fortwo childen.But now that the news is out, Abhishek aver that like a autocrat producer he has sent his
A fan asked Abhishek on his Twitter page that whether he knows that it’s a boy or a girl and the actor answered that he thinks that it’s a girl.Another surprise is that
However back to the news, unavailability of dates couldn’t decide the beginning of the shooting.Rumor has it that late in 2010, Puri Jagannadh again approached Abhishek Bachchan. But he was engaged with Abbas-Mustan's Players and Rajkumar Santoshi's Ladies And Gentleman, and so production was put on hold. In the meantime, Puri came up with the script of 

Megastar Amitabh uttered that this film is dedicated to his son. Amitabh will don an angry young man character in the film. So wait to see what Big B has kept for all of us.On the other hand, Amitabh Bachchan and Abhishek Bachchan last seen together in AB Corp's 'Paa'. Now in Big B's forthcoming movie 'Bbuddah Hoga Terra Baap', Abhishek accompaines his father for what promises to be a smash hit number. The song has even been sung by both Abhishek and Amitabh. Big B informed fans about their joint project on Twitter. Amitabh also tweeted that at home and working out new promo for the movie, this particular number will be a superhit song of the year.We are sure Big B fans can't wait to watch this vivacious number.



