Maruti Swift was launched with the release of Bunty Aur Bubli

The most appealing and hottest car to hit the Indian shores is Maruti Swift. This was announced by the Maruti Udyog. The car is the company’s most important launch ever since the first car 800 arrived more than 2 decades ago.




The company paired with the Yashraj Films camp, as it launched with the release of the movie ‘Bunty Aur Bubli’ starring Abhishek Bachchan and Rani Mukherjee. This really makes the combination more attractive. For the first time, Maruti participated in such extensive promotion strategies.

However, neither the company nor the moviemakers were ready to release any information about the usage of the car in the movie. The company again for the first time arranged a group of 1,000 youngsters who worked for the company to promote the car in the youth. These youngsters worked from the various dealerships of the company around India.

Maruti brought in the model to India with a 1.3 Liter petrol engine would be competing it against the recently launched Hyundai Getz. Other potential targets are the Ford Fusion, Fiat Grande Punto.