Brand ambassador Abhishek Bachchan launches Motorola MOTOROKR E8 and MOTOMUSIC website at the Grand Hyatt, Mumbai. today expanded its ROKR family of music products with the launch of the new, award-winning ROKR E8 powered by MOTOMUSIC in India. ROKR E8 also marks the debut of the new FastScroll navigaton wheel from Motorola, a variable-speed touch control that lets consumers easily scroll through all of the content stored on the device.
Abhishek Bachchan was announced the winner of the 'Best Brand Ambassador of the Year' award at the NDTV Techlife Awards 2009. On winning the award, Abhishek Bachchan commented, "It is a great honour to win the title of 'Best Brand Ambassador' for the IDEA & Motorola campaigns. The IDEA campaign carries a socially relevant message in today's commercial environment and the brilliant concept of encouraging two way communications between the government and people has connected with millions across India". He further added, "I feel proud to be associated with the best brands in the gadgets and technology space".
Abhishek Bachchan has been signed as the brand ambassador for the radio channel BIG 92.7 FM, an Adlabs Films venture. He believes that his association with BIG 92.7 FM will give him a chance to connect directly with the Indian audiences.
BIG 92.7 FM will be heard across the six metros of Mumbai, Delhi, Bangalore, Kolkata, Chennai and Hyderabad, apart from FM radio virgin territories of Jammu, Srinagar and Aligarh. The BIG 92.7 FM OB vans will make rounds of schools, colleges, malls, multiplexes, market places and railway stations and invite people to play the Pehchaan Kaun sound game. BIG92.7 FM, the Radio initiative from Adlabs Films Ltd., is perhaps the only private FM Radio network that provides an extremely strong and effective platform for both, local retail advertisers and for brands that need an equally effective national platform. BIG 92.7 FM is making a strong personal connect with millions every day. Adding to the overall impact are the Network’s Brand Ambassadors -- Superstars Abhishek Bachchan for the Hindi belt, Asin for the Telegu and Tamil markets, and Upendra for the Kannada market. The count is set to rise to a total of 45 cities that will eventually include 20 cities in the North, 7 cities in the East, 9 cities in the West and 9 cities in the South.
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