" What an Idea" begets Abhishek An Award

Abhishek Bachchan begets the 'Best Brand Ambassador of the Year' Award
at the NDTV Techlife Awards 2009 held on May 1st.



Nominations were listed from all brands for various categories like
Mobile phone of the year, Gadget Eye candy award for the best style
and design and Best Celebrity Endorsement - Brand Ambassador of the
year, among others.

The NDTV Techlife Awards acknowledge lifestyle products, gadgets and
best technologies that have made a difference in India today and
transformed the world.

On winning the award, an elated Abhishek Bachchan commented, "It is a
great honour to win the title of 'Best Brand Ambassador' for the IDEA
& Motorola campaigns. The IDEA campaign carries a socially relevant
message in today's commercial environment and the brilliant concept of
encouraging two way communications between the government and people
has connected with millions across India".

He is associated with best of brands and is extremely proud of the fact.