Nayantara refuses to play Shoorpankha in Raavan

Nayantara is in no mood of becoming Abhishek Bachchan's sister. Mani Ratnam had approached Nayantara to play Shoorpankha’s character in his Abhishek nad Aishwarya starrer film Raavan but Nayantara refused for the role as she said that the role was not of her interest.



There is news all around that now when a half a movie has been shot the script had missed out the important character of Raavan's sister Shoorpankha. Mani has now approached National Award winning actress Priyamani to play the role and she has given her nod.

Raavan is a modern day adaptation of the epic Ramayana. Tamil superstar Vikram will be playing Ram with Aishwarya Bachchan playing the role of Sita. Abhishek Bachchan will be palying the character of Raavan who kidnaps Sita. The movie which is also being made in Tamil is expected to hit the theatres in January 2010.

Abhishek Bachchan will be paired with Vidya Balan in his upcoming flick Pa where he'll be playing father to Amitabh Bachchan. Abhishek, a former LG Electronics' brand ambassador, now represents Motorola and Samsung phones in India.

Abhishek adds star-power to mobile phones

These three young icons of Indian entertainment world Aamir Khan, Abhishek Bachchan and Shahrukh Khan are those Bollywood stars among ten celebrities who add star-power to mobile phones.




While Shah Rukh Khan endorses Nokia mobile phones and the latest Nokia 5310 has been endorsed by the star, Abhishek Bachchan and Aamir Khan are brand ambassadors for Motorola and Samsung phones respectively and the newly launched Samsung model is Samsung i8910 Omnia HD.

Mani Rantnam's Raavan stars Abhishek and Aishwarya in lead roles. Abhishek is also all set to play a father to his real life father in their upcoming flick Pa which will be released in 2010. The film also stars Vidya Balan in lead roles.

Abhi follows suit with Ash in endorsements

Not so long ago, brand image-makers could not think of a product match for Abhishek. When Maruti Versa took him on, they needed his megastar father to accompany. So as Abhishek drove his father around, made the final sale pitch.

Finally, post "Bunty Aur Babli" and "Sarkar", where he held his own opposite Amitabh himself, Abhishek became a solo brand. With his suave looks and personality, Abhishek can help boost the sales of any product he endorses. Also, with his hot n sexy image, he will improve the product's market value.

As the brand ambassador of the Ford Fiesta, brand Abhishek arrived. For Ford, Abhishek was the perfect match for their youth-targetted mid-size luxury car. Of-course, he is nowhere near the number of endorsement's under Amitabh's belt but seems like he has taken the first step in that direction.

As far as films are concerned, he delivered J.P. Dutta's "Umrao Jaan" with Aishwarya Rai, Karan Johar's "Kabhi Alvida Naa Kehna" with his father, Shah Rukh Khan, Rani and Preity Zinta and "Dhoom 2", the sequel to "Dhoom".

Abhishek has arrived as the hottest metro-sexual star whose suave and sophisticated look have bowled over his fans and they are asking for more.Remember him in Dostana of 2008.

But then in a foray to stretch more than he can, he followed suit with Ash, Abhi's wife. Auto giant Ford India terminated its much-touted brand endorsement deal with film star Abhishek Bachchan. The multinational car-maker has decided not to extend the December 2005 deal, which came up for renewal. Abhishek was the brand ambassodor for Ford Fiesta.

The main idea of the deal was to establish the Fiesta brand and after achieving that very much with Abhishek’s endorsement, they moved ahead. Asked if a hike in endorsement fee was the reason for this snap, McCormack said, “This was a mutually amicable call by both of us.” The company is believed to be of the view that the Fiesta brand has acquired enough equity to thrive without a brand ambassador.

Industry sources, however, said the auto major was not willing to pay a higher price to Abhishek, whose market value has gone up of late, following his successes at the box-office. Abhishek Bachchan! After having endorsed Motorola, American Express, Omega, Ford, BIG 92.7 FM and LG, turned to Aditya Birla Group's mobile service operator Idea Cellular.

Idea Cellular appointed Abhishek Bachchan as its new brand ambassador. The telecom company has signed a 3 year deal with the star explicitely at a huge price.

But yet again he lost on LG. Abhishek was dropped because he had asked for his wife Aishwarya Rai to be included in the contract. Official sources say that the actor, who was signed on to represent the company in 2006, has refused to renew his contract. Abhishek and Ash were trying hard to be the power couple in Bollywood. They get loads of offers for deals and endorsements.

So as of now, Abhishek Bachchan has already lost brands like LG and Ford. He has followed suit with Ash who lost brands like Nakshatra and Loreal Fairness Cream .